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Brand Identity

Level 147 is an independent technology consultancy and operations platform based in Victoria, Australia. The brand serves two related properties:

PropertyDomainPurpose
Level 147 (ops)level147.netInternal operations, tooling, infrastructure
Level 147 (consulting)level147.com.auPublic-facing consultancy and portfolio

Business details

FieldValue
Trading nameLevel 147
ABN[to be registered — see Legal Compliance]
Primary emailadmin@level147.net
Privacy contactprivacy@level147.net
LocationVictoria, Australia
Time zoneAEST/AEDT (UTC+10 / UTC+11)

Brand values

  • Precision — every interface, system, and document is intentional. No approximation.
  • Transparency — internal documentation is a first-class deliverable, not an afterthought.
  • Durability — choose technologies and patterns that will still make sense in five years.
  • Craft — the visual and technical quality of the work reflects the quality of the thinking behind it.

Visual identity

The Level 147 visual language is the control surface aesthetic — a tactile design system modelled after industrial hardware dashboards, mixing consoles, and broadcast equipment. Every UI surface has a clear physical Z-position; hierarchy is communicated through elevation, not just colour.

DocumentWhat it covers
Design LanguageVisual principles, elevation system, aesthetic rules
TypographyTypefaces, type scale, weights, and usage
Colour SystemPalettes, tokens, dark/light modes, section accents
CSS TokensComplete CSS custom property reference
ComponentsUI component patterns with code examples
StationeryDocument templates, invoices, email signatures

Asset register

AssetLocationStatus
Logo — dark background/public/logo-light.svg[placeholder — to be designed]
Logo — light background/public/logo-dark.svg[placeholder — to be designed]
Favicon/public/favicon.ico[placeholder — to be designed]
Colour paletteSee Colour SystemDefined
Font stackSee TypographyDefined
Brand guide (PDF)[placeholder]Not yet produced